About

Augmented Architecture Ltd. is an extended-reality (XR) studio revolutionising the way in which we interact with reality. With a mission to blur the boundaries between the virtual and real world, we specialise in creating immersive experiences that captivate and engage users in a mixed-reality (MR).

Our talented team of developers and designers harness the power of augmented-reality (AR) technology to deliver seamless and interactive experiences across various industries. From mixed-reality museum installations, to exhibitions and captivating holographic building instructions that defy reality, Augmented Architecture Ltd. pushes the boundaries of how we can enhance reality through a digital holographic overlay. Join us on this exhilarating journey as we reshape the way we perceive and interact with the world around us.

People

Founder

Dr Garvin Goepel specializes in the fields of Augmented Reality (AR) and Artificial Intelligence (AI), focusing on the investigation of collaborative interactions between humans and machines. He combines his practice “Augmented Architecture Ltd.” with his position as Lecturer at the University of Hong Kong (HKU) where he teaches in the Master of Architecture, Master of Science in Advanced Architectural Design, Bachelor of Arts & Science Design+ programme and conducts research as co-investigator in the Building Simplexity Lab (BSL).


His research advances studies in collaborative holographic-driven construction, expands opportunities for technology-infused craftsmanship, and reflects on workflows that replace conventional drawing-based communication with holographic instruction. By combining Artificial Intelligence (AI) with Evolutionary Multi-Objective Optimization, he investigates how these technologies can improve decision-making and simultaneously optimize multiple objectives in construction and design projects. He believes that Augmented Reality, combined with AI, has the ability to enhance human capacities to participate in complex processes through simplified instructions—rather than surrendering human skills to automation in manufacturing. This approach emphasizes Human-Computer Interaction (HCI) and Human-AI Collaboration, highlighting the potential for seamless interaction between humans and machines.


He has studied architecture and received his degree Master of Architecture with distinction from the University of Applied Arts, Vienna – Studio Greg Lynn and gained professional experience working with several practices including Coop Himmelb(l)au in Vienna. He pursued his PhD at the Chinese University of Hong Kong (CUHK) as an awardee of the Hong Kong PhD Fellowship Scheme (HKPFS).


His work has been published and cited in leading conferences and journals including ACADIA and Frontiers and he taught AR and design workshops at multiple international institutions. His build design work includes the award-winning mixed-reality artwork “Resonance-In-Sight” for the Hong Kong Museum of Arts (HKMoA) as a co-artist and the AR consultancy for multiple build projects such as the World Architecture Festival (WAF 2024) award-winning bamboo pavilion MemutAR. He was part of the organizing committee for the Conference on Computer-Aided Architectural Design Research in Asia (CAADRIA) 2021 and was the co-chair of the CAAD Future Conference 2025.